Mandeep Singh, Shopify developer and performance marketer in Jaipur.

1. 1 Planning

   It starts with an idea

   You have a product and a name. We settle the domain, the platform, payments, shipping, the launch budget and what the first month should look like.

   From my work: APFA's website went from a blank page and a newly bought domain to live on my hosting, with updates deployed through Git.

2. 2 Shopify build

   The store gets built

   Theme, collections, product imports, payments, shipping, policies and the pages customers check before they buy.

   From my work: Shopify stores for Pallavi Jaipur, Wiselife, Bactose, Dastoor Jewels, Gayatri Bishnoi, Savi India and more.

3. 3 Google Business Profile

   You show up on Google Maps

   A verified Business Profile with the right category, photos, opening hours and your website link. People searching nearby can find the showroom and call or get directions.

4. 4 Merchant Center

   Your products go into Google

   Merchant Center connected to the store, the product feed cleaned up until every product is approved, then linked to Google Ads for Shopping campaigns.

   From my work: Merchant Center and Shopping setup for Fusion Furnishing.

5. 5 Tracking

   Tracking goes in before any ad spend

   Meta Pixel with the Conversions API, GA4 and the Google Ads purchase tag, all tested with a real order before a single rupee goes into ads.

   From my work: Server-side Google Tag Manager on TrimX.

6. 6 Meta Ads

   Someone sees your ad

   A catalogue or video ad on Instagram or Facebook, shown to people who have looked at products like yours. For brands with showrooms I also run store-visit campaigns.

   From my work: Meta Ads for Fusion Furnishing and Samurai Home, including store-visit ads for Samurai Home's new Delhi showroom.

7. 7 Google Ads and SEO

   Or they search for it

   Your product shows up in Shopping results with a photo and price, and your blog post sits on page one for the question they typed.

   From my work: Google Shopping for Fusion Furnishing. SEO for Ben Franklin Eyegear, Ellen College and Gayatri Bishnoi.

8. 8 Shopify theme

   The product page answers their questions

   Monthly EMI, delivery and returns, reviews and size charts sit right next to the price, so nobody has to go looking.

   From my work: EMI display, trust bar and reviews on Samurai Home. Size charts with an inches/cm toggle on Seren Milano.

9. 9 Shopify theme

   Add to cart stays one tap away

   When the main button scrolls off screen, a slim bar slides up with the price and an add to cart button.

   From my work: Sticky add-to-cart bars on Fusion Furnishing and Samurai Home.

10. 10 Tracking

    The sale gets counted

    The order fires the purchase events set up earlier, so Meta and Google learn from real sales and spend follows what actually sells.

    From my work: Rebuilt Samurai Home's Google Ads purchase tracking, which had been pulling sales from the wrong source.

11. 11 Reporting

    Next month's budget follows the results

    Each month you get a short report: what sold, which channel brought the buyer, and where I'd move money next. Then the loop starts again.

    From my work: Monthly reports for ad and SEO clients, written to be read in five minutes.

Shopify stores and themes

New stores, redesigns and fixes to live ones. Most of my theme work is on Prestige and Dawn-based themes, and every section I build can be edited from the theme editor.

From my work: Homepage, product page and sticky add to cart rebuilds for Fusion Furnishing. Size charts and badges for Seren Milano.

• Store setup, product imports and collections
• Custom homepages, mega menus and product pages
• EMI display, trust bars, reviews and sticky add to cart
• Size charts and product data in metafields
• Trade logins with separate B2B pricing

Custom Shopify apps

Embedded apps for the jobs Shopify doesn't cover. I've built three: one for running several stores, a trade portal for interior designers, and an analytics dashboard.

From my work: opstore runs six stores for one furniture group, with stock and product transfers between them.

• SKU and barcode generators, catalogue PDFs
• Stock and product transfers between stores
• Price and restock history for every product
• Google Sheets sync and sales by city and state
• Hosted and maintained on Railway

Websites outside Shopify

Sites for brands, colleges, venues and associations, built in whatever suits the job and the hosting.

From my work: TrimX on Next.js with its own admin panel, Ellen College on custom PHP, APFA as a fast static site.

• Next.js sites with an admin panel
• Custom PHP with schema on every page
• WordPress sites your team can update
• Domains, hosting and Git deploys
• Speed work and server-side tag management

Google setup

The groundwork that has to exist before ads can work: a verified Business Profile, a clean product feed in Merchant Center, and tracking you've tested with a real order.

From my work: Merchant Center and Shopping setup for Fusion Furnishing. Server-side Tag Manager on TrimX.

• Google Business Profile setup and verification
• Merchant Center feed fixes until products are approved
• Merchant Center linked to Google Ads
• GA4, Meta Pixel and Conversions API
• Google Ads purchase tag tested end to end

Meta Ads

Campaigns planned around how your customers buy. For brands with showrooms that usually means store visits as well as online orders.

From my work: Meta Ads for Fusion Furnishing and Samurai Home, including store-visit campaigns for Samurai Home's Delhi showroom launch.

• Prospecting, retargeting and catalogue ads
• Store-visit campaigns for showrooms
• Creative briefs for each stage of the funnel
• Pixel and Conversions API checks before spending
• A monthly report in plain language

Google Ads

Shopping and Search campaigns, starting with tracking you can trust. I've rebuilt conversion tracking on accounts where purchases were being pulled from the wrong source.

From my work: Rebuilt Samurai Home's purchase conversion so it counts sales from the store's own checkout.

• Shopping campaigns from your Merchant Center feed
• Search campaigns for high-intent terms
• Purchase tracking tied to the real checkout
• Budget moved toward products that sell

SEO

Technical cleanup first, then content and links aimed at searches where you already sit on page two.

From my work: Ben Franklin Eyegear: crawl fixes, 11 blog posts, a 60-link campaign and llms.txt.

• Fixing 404s, duplicate paths and indexed staging pages
• Structured data, sitemaps and llms.txt
• Blog posts written in your brand's voice
• Link building on high-authority platforms